Learn Facebook Marketing: 10 Steps to Start Promoting Your Business on Facebook

Facebook is changing rapidly from year to year.
If you regularly use Facebook, you must be aware.
Facebook marketing tutorials that are effective 2-3 years ago are most likely no longer valid.
Or worse, even harmful.
The problem is that the online information movement in Indonesia is still slower than outside, so expired guides are often found.
There are more…
... now when talking about Facebook marketing, we always think of 'advertisements'.
Whereas before there were still ads that you MUST prepare first.
For this reason this guide was made.
You will learn what steps you have to do in the world of modern Facebook and marketing, so that your strategy is perfect.

Find 5 pages of your rival's brand on Facebook

Here's the problem:
People who have just jumped into Facebook usually immediately "play rough".
That is, they don't know anything about Facebook. What to do, what others like, what is effective for their business.
But nothing has made a lot of posts ...
... it's okay to post an ad.
Even if you don't know anything yourself, even using advertising agency services on Facebook will be ineffective.
You yourself must know (or at least one of the insiders).
Therefore, the best way to learn is to see and imitate what is effective in your own industry.
Facebook will show pages in the topics you enter, and that are popular among your own friends.
Click on 'See more', this is your rival.
Find as many as you think is most similar to your business. Ignore the few followers or many followers but there are no likes & comments.
Then, learn this:

• Like what post gets a lot of likes
• How often they publish new posts
• What time does the post get a lot of likes
• Photos, covers and other profiles

And others ... there is still much we can learn.
Most importantly, when you will make an ad, you can target people who like your rival's page.
As such, the ads are right on target and cheaper.

Page name

The page name must be exactly the same as your brand name.
But if the name really can be added keywords, add.
For example I have photography services under the name 'Darmawan'. Then I can make the page name into 'Darmawan Photography'.
Thus, the page will get a higher ranking when someone is looking for photography services through Google or Facebook's own search.
A bad example:
For example, I have a website creation service called 'Darmawan'. Because I want to enter keywords, my name is forced to be 'Website Creation - Darmawan'.
Strange right?
In essence, make sure your page name doesn't appear to be forced.
Don't use frills like: services, selling, buying, etc. (example: Darmawan Photography Services)
Although it's true that SEO is better, but the name of a page like this will actually make your business feel less professional.

URL

The last few points you must remember

We have discussed 10 steps to start promoting on Facebook. You can now start right from the first stage, which is to look for 5 rivals.

Before we end, there are some things I need to remind you again.

1. Your website is far more valuable than Facebook Page
2. This is social media, you have to socialize
3. Never do hard sell on Facebook
4. Learn copywriting concepts before you start advertising

Clear?

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