Using AIDA Formula in Copywriting to improve Sales Effectiveness

If you have already made a sales page (or landing page) before, surely you have time to think like this:

"What kind of writing is that good ...?"

Then suddenly the brain gets empty ...

... the hand doesn't move at all on the keyboard.

Hours, even days ...

Then when it's finished ... apparently no one is interested at all.

It is not easy to write copy on sales and landing pages. It's just a little structure can result in your offer not being attractive.

So the conversion is very low.

But there is one secret formula ... a secret that will make you easily create an effective copy writing structure.

His name is: AIDA.

Please continue reading because after learning this AIDA formula, you will immediately be able to create a copy that is able to enchant others to be addicted to your offer.

What is AIDA?

What is clear is not the name of the dangdut singer.

AIDA stands for:

1. Attention
2. Interest
3. Desire
4. Action

By using the AIDA formula, you can turn a blank page on your computer screen into something that can attract attention to make other people take action.

That is why AIDA is often associated with copywriting.

Although identical to copywriting, you can also use this formula to make any writing interesting.

I also use AIDA for most articles on this blog.

How effective is AIDA?

Very!

In a landing page that I created first, before applying the AIDA structure the conversion rate is only 2.3%. This figure is actually not ugly considering a number of factors such as industry and prices.

But what happens when I change the structure a bit according to AIDA:

The conversion increased by 253% to 8.1%.

And this increase is only due to changing the words and sentences.

Combine the four

Finally, combine the four parts in the AIDA formula in sequence starting from Attention, Interest, Desire, Action.

Congratulations!

You now have a copy structure for landing pages or sales pages.

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